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Life Insurance Awareness

Every September, the industry — led by Life Happens — comes together to sponsor Life Insurance Awareness Month. This campaign is designed to educate consumers about the importance of life insurance and the role it plays in protecting families’ financial security. 

If there is one thing we’ve learned through the pandemic, it’s that life is fragile and it’s important to prepare for the unexpected. Our hope is that this heightened awareness will encourage more Americans to get the life insurance coverage they need.

Recent LIMRA research shows that 36% of Americans plan to purchase life insurance this year. When it comes Millennials, 48% say they plan to buy coverage.

This is especially important since LIMRA research also shows that 42% of households would face financial hardship within six months should a wage earner die unexpectedly — 25% would suffer financially within a month.

Here we are making available resources that provide insights about what’s impacting life insurance ownership in 2021 and the important role life insurance can play in providing financial protection. Please contact us for any assistance you may need with your marketing efforts.




Marketing Communication

Social Media Graphics


Grab & Go Marketing Materials

Guides & Checklists

Facts about Life Insurance 2021
COVID Drives Interest in Life Insurance
Black American Life Insurance Ownership
Top Misconceptions About Life Insurance
Fact Finder
Tax Worksheet
Estate Planning Checklist
Top 10 Planning Mistakes

Client Materials

Estate Planning Client Guide
Leaving a Legacy